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But a larger benefit of gamifying testing is to make the process as meritocratic as possible. Some firms have also hidden details of candidates' university to eliminate “unconscious bias.” Such companies include Deloitte, the NHS, HSBC and the BBC. From the standpoint of anthropology and sociology, dating is linked with other institutions such as marriage and the family which have also been changing rapidly and which have been subject to many forces, including advances in technology and medicine.
In the United Kingdom, some major companies are using a suite of games that mimic “Angry Birds” style of environments to incorporate psychometric testing.
While pair-bonds of varying forms were recognized by most societies as acceptable social arrangements, marriage was reserved for heterosexual pairings and had a transactional nature, where wives were in many cases a form of property being exchanged between father and husband, and who would have to serve the function of reproduction.
Communities exerted pressure on people to form pair-bonds in places such as Europe; in China, society "demanded people get married before having a sexual relationship" and many societies found that some formally recognized bond between a man and a woman was the best way of rearing and educating children as well as helping to avoid conflicts and misunderstandings regarding competition for mates.
In modern times, emphasis on the institution of marriage, generally described as a male-female bond, has obscured pair bonds formed by same-sex and transsexual couples, and that many heterosexual couples also bond for life without offspring, or that often pairs that do have offspring separate.
Thus, the concept of marriage is changing widely in many countries.